Pixels, Power-Up & Public Relations

This blog post will go over the role of a community manager in the gaming industry. This infographic showcases various aspects of the role from what it can entail, responsibilities and the skills required. An interest in this job role developed due to my passion for gaming and how many of the skills introduced and developed in public relations can be beneficial for becoming a community manager.  There is crossover between the two industries and shows that public relations can branch out to different opportunities. This is just a small window into the profession just to let the audience understand the importance of the role. Community Manager in the gaming industry.  Sources : Verge article. " Why community managers are a crucial connection between players and developers" by Jay Castello.  Version that features social media for a specific game campaign: https://www.canva.com/design/DAFO7UVmH8g/--VXaVvboW0smSM1RjboYA/edit Next blog post: Gaming in numbers: the facts an...

When working in a PR firm or freelance regardless of the industry you are in. A common task is writing a press release. A press release is a term that you may be vaguely aware of but have no idea what a press release is ? Well, they are documents that are sent out to the media to promote or inform the public of an event involving the organisation. They are used in most industries including gaming companies to inform journalists of releases or events. It can be beneficial to a journalist who is looking for a story and it can provide publicity for the organisation that sent out the press release.  While press releases have been a common fixture in public relations, the desire for transparency in the industry has led to some changes. A notable change is that when press releases were sent out privately it is now a fairly common practice for firms to upload their press releases online even if a competitor sees it. This is to show transparency and is easier for a journalist to locate. It...

There are a few facts of life that exist, 1) everyone dies, 2) change is inevitable and 3) if it exists, there is PR for it. The last statement also pertains to the wide and expansive land of video games. There are now many PR firms that cater to game developers or publishers from triple AAA giants like EA, Blizzard and Ubisoft to the independent underdogs like Chucklefish, Secret Lab and Tarsier Studios. They all strive to garner attention to their platform and games. I have compiled and researched 10 firms that specialise in gaming in one form or another. I would like to acknowledge and thank Jesús Fabre for their list detailing the numerous firms and freelancers . I would highly recommend viewing the list as there was an abundance of agencies that all had their own niche and appeal. This blog post is just to give an idea and show a small part of a growing sector in an already large industry.   1) Honest PR Screenshot taken from their website Honest PR is an agency that has...