Pixels, Power-Up & Public Relations

Step one: obtaining a client has been completed, now there is step two: gaining attention for their game or project. So, how does one go about it? Well, you may think back on some examples you have experienced or find some instances of video game promotion or campaigns a few clicks away. This is probably how you found this blog post to try and understand how to lead a successful campaign. Well, some of these stories are not exactly successful, in fact they are the opposite from fake protests to a gory treasure hunt, some campaigns have tried to push the limit to varying degrees of success. This post contains the good, the bad and the bizarre in video game stunts.  --------------------------------------- The good (in my humble opinion)  Buzzman takes you on a deadly holiday in their Far Cry 6 campaign. To promote the sixth installation of Ubisoft's Far Cry series, Buzzman created an campaign that on first glance seems to be a typical holiday brochure featuring idyllic beaches (...

There are a few facts of life that exist, 1) everyone dies, 2) change is inevitable and 3) if it exists, there is PR for it. The last statement also pertains to the wide and expansive land of video games. There are now many PR firms that cater to game developers or publishers from triple AAA giants like EA, Blizzard and Ubisoft to the independent underdogs like Chucklefish, Secret Lab and Tarsier Studios. They all strive to garner attention to their platform and games. I have compiled and researched 10 firms that specialise in gaming in one form or another. I would like to acknowledge and thank Jesús Fabre for their list detailing the numerous firms and freelancers . I would highly recommend viewing the list as there was an abundance of agencies that all had their own niche and appeal. This blog post is just to give an idea and show a small part of a growing sector in an already large industry.   1) Honest PR Screenshot taken from their website Honest PR is an agency that has...