Pixels, Power-Up & Public Relations

What springs to mind when we think of the term cozy (or cosy since Google Docs keep correcting the word)?  A warm blanket with hot cocoa as the rain pelts down outside? The big comfy sweater that can be worn the second the leaves turn red and orange ? Or is it being stranded on a tropical island where you have to pay your debts off to a talking raccoon (tanuki actually but I digress).  Many of us have our own meaning and definition of cosy, however at least in popular culture, video games were not necessarily seen as a part of the discussion. This is because some of the most popular video games seem anything but comforting. Games that involve zombie outbreaks, war or even just frustrating platformers. Gameplay of Little Nightmares 2 while not necessarily cosy, it could still be viewed as that by some people. Credit to Tarsier Studios ,  Supermassive Games, BNE Entertainment ,  Namco Bandai Games America Inc for the development  and  publishing of the ...

|| In the beginning... || The birth of the internet not only allowed wide spread communication, it also led to the development of social media. Unlike the world wide web of the 90s and early 2000s, social networking has not only led to connecting with others outside of the confines of chat rooms but allowed viable careers based on hobbies and passions. However, there had been a few individuals that had made careers (debatable on their longevity) outside sites like MySpace yet this was still uncharted territory. As a public relations expert for a gaming company, you will find yourself liaising with journalists for sites such as Kotaku, IGN and Polygon who can offer their insights. Many will drive attention to your game through playthroughs, reviews and opinion pieces.  || The early days || However, journalists are not the only public figures to develop an online following relating to gaming. Since the meteoric rise of online platforms like YouTube, many creators have taken online to...

There are a few facts of life that exist, 1) everyone dies, 2) change is inevitable and 3) if it exists, there is PR for it. The last statement also pertains to the wide and expansive land of video games. There are now many PR firms that cater to game developers or publishers from triple AAA giants like EA, Blizzard and Ubisoft to the independent underdogs like Chucklefish, Secret Lab and Tarsier Studios. They all strive to garner attention to their platform and games. I have compiled and researched 10 firms that specialise in gaming in one form or another. I would like to acknowledge and thank Jesús Fabre for their list detailing the numerous firms and freelancers . I would highly recommend viewing the list as there was an abundance of agencies that all had their own niche and appeal. This blog post is just to give an idea and show a small part of a growing sector in an already large industry.   1) Honest PR Screenshot taken from their website Honest PR is an agency that has...