Pixels, Power-Up & Public Relations

The gaming industry is full of statistics and facts, from gaming units to social media platforms you cannot escape the figures. Maths and numbers are all around us (which isn’t great if you’re like me who hated maths and had to re-sit. I guess my teacher was right when she said that we will use maths even after secondary school. However, I still haven’t used fractions since so I would say I won that argument.)  A data visualisation that showcases the best selling games throughout the decades Credit to Captain Gizmo As a practitioner, it is important to know the engagement that a platform can bring as you can then promote your key messages to a wide audience. It is also important to follow trends so you can understand what the current market wants. There are various tools and apps that allow practitioners to keep track of the industry but sometimes it can be as simple and inexpensive as a Google Trends search (which is great for a broke university student like myself.) This incredib...

This blog post will go over the role of a community manager in the gaming industry. This infographic showcases various aspects of the role from what it can entail, responsibilities and the skills required. An interest in this job role developed due to my passion for gaming and how many of the skills introduced and developed in public relations can be beneficial for becoming a community manager.  There is crossover between the two industries and shows that public relations can branch out to different opportunities. This is just a small window into the profession just to let the audience understand the importance of the role. Community Manager in the gaming industry.  Sources : Verge article. " Why community managers are a crucial connection between players and developers" by Jay Castello.  Version that features social media for a specific game campaign: https://www.canva.com/design/DAFO7UVmH8g/--VXaVvboW0smSM1RjboYA/edit Next blog post: Gaming in numbers: the facts an...

When working in a PR firm or freelance regardless of the industry you are in. A common task is writing a press release. A press release is a term that you may be vaguely aware of but have no idea what a press release is ? Well, they are documents that are sent out to the media to promote or inform the public of an event involving the organisation. They are used in most industries including gaming companies to inform journalists of releases or events. It can be beneficial to a journalist who is looking for a story and it can provide publicity for the organisation that sent out the press release.  While press releases have been a common fixture in public relations, the desire for transparency in the industry has led to some changes. A notable change is that when press releases were sent out privately it is now a fairly common practice for firms to upload their press releases online even if a competitor sees it. This is to show transparency and is easier for a journalist to locate. It...

While there is quite a few substantial criticisms for both the PR and gaming industry. A common critique levelled at them is diversity or rather lack of. When online you can find various creators or practitioners that are from different backgrounds, origins or society. However, that is not always reflective of the industry as a whole. While there has been a rise in diversity over the last few years at least in the gaming community we can all strive to do better. As a white woman who is from a working class background, my experience will differ from another person who is the opposite. This does not mean one person's experience is more worthwhile than the other but maybe each has privileges or drawbacks and having an industry with diverse voices can bring awareness to issues you may not experience and can connect with a different audience.  Follow the link to the infographic:  Public Relations Prezi Observations When looking at the seniority by gender, intern, officer and head o...

What springs to mind when we think of the term cozy (or cosy since Google Docs keep correcting the word)?  A warm blanket with hot cocoa as the rain pelts down outside? The big comfy sweater that can be worn the second the leaves turn red and orange ? Or is it being stranded on a tropical island where you have to pay your debts off to a talking raccoon (tanuki actually but I digress).  Many of us have our own meaning and definition of cosy, however at least in popular culture, video games were not necessarily seen as a part of the discussion. This is because some of the most popular video games seem anything but comforting. Games that involve zombie outbreaks, war or even just frustrating platformers. Gameplay of Little Nightmares 2 while not necessarily cosy, it could still be viewed as that by some people. Credit to Tarsier Studios ,  Supermassive Games, BNE Entertainment ,  Namco Bandai Games America Inc for the development  and  publishing of the ...