Pixels, Power-Up & Public Relations

|| In the beginning... || The birth of the internet not only allowed wide spread communication, it also led to the development of social media. Unlike the world wide web of the 90s and early 2000s, social networking has not only led to connecting with others outside of the confines of chat rooms but allowed viable careers based on hobbies and passions. However, there had been a few individuals that had made careers (debatable on their longevity) outside sites like MySpace yet this was still uncharted territory. As a public relations expert for a gaming company, you will find yourself liaising with journalists for sites such as Kotaku, IGN and Polygon who can offer their insights. Many will drive attention to your game through playthroughs, reviews and opinion pieces.  || The early days || However, journalists are not the only public figures to develop an online following relating to gaming. Since the meteoric rise of online platforms like YouTube, many creators have taken online to...

Step one: obtaining a client has been completed, now there is step two: gaining attention for their game or project. So, how does one go about it? Well, you may think back on some examples you have experienced or find some instances of video game promotion or campaigns a few clicks away. This is probably how you found this blog post to try and understand how to lead a successful campaign. Well, some of these stories are not exactly successful, in fact they are the opposite from fake protests to a gory treasure hunt, some campaigns have tried to push the limit to varying degrees of success. This post contains the good, the bad and the bizarre in video game stunts.  --------------------------------------- The good (in my humble opinion)  Buzzman takes you on a deadly holiday in their Far Cry 6 campaign. To promote the sixth installation of Ubisoft's Far Cry series, Buzzman created an campaign that on first glance seems to be a typical holiday brochure featuring idyllic beaches (...